The effect of organizational memory on the performance of human resources in new product development (Knowledge-based companies based in Bushehr Science and Technology Park)

Abstract

The purpose of the current research was the effect of organizational memory on the performance of human resources in new product development (knowledge-based companies based in Bushehr Science and Technology Park). This research is based on the findings of field research. The statistical population includes all managers and employees of knowledge-based companies located in Bushehr Science and Technology Park, whose approximate number is 135 people, using simple random sampling method, and based on Cochran's sampling formula, 100 people as a sample were selected and reviewed. Two questionnaires of organizational memory and new product development performance were used to collect data. Cronbach's alpha was used to check the components related to the studied variables from the professors' point of view and to check the reliability of the questionnaires, which was 82.00 for organizational memory. and 75/ for new product development performance. Was obtained. Pearson's correlation test and multiple regression were also used to test the research hypotheses. The obtained results showed that there is a positive and significant relationship between the research variables. Also, the results showed that the dimensions of organizational memory have an effect on the performance of new product development (β=.600). The results of structural equation modeling also showed that organizational memory has a positive effect on the performance of new product development human resources in knowledge-based companies located in Bushehr Science and Technology Park, and the theoretical model of the research was confirmed.